ABOUT US
EU PORK EXTRAORDINARY
EU Pork Extraordinary is a promotional campaign co-funded byEuropean Union and organized by INTERPORC, aimed atshowcasing high-quality, safe, and tasty pork from Spain to theVietnamese, Korean and the Philippine markets. The campaignfeatures a wide range of activities, including online advertisingsuch as e-commerce and social media promotions, offlineactivities like outdoor advertising, booth in trade fair, exclusivetasting events, hands-on session at culinary academies, studytrips to Europe and retail promotions, we offer a complete journeyfor professionals and consumers to discover first-hand premiumpork from EU.
WHAT WILL HAPPEN FROM 2026 TO 2028？
From 2026 to 2028, the EUPORK Extraordinary campaign will deliver a dynamic program of promotional activities designed to engage both industry professionals and consumers. These will include participation in major trade fairs, in-store retail promotions, masterclasses at culinary schools, study trips to Europe, and exclusive star-chef dining events. The campaign will also be supported by a strong digital and media presence, including billboards, social media platforms such as Instagram and Facebook, and collaborations with key opinion leaders (KOLs) to further amplify the message and extend the campaign’s reach.
